Monetization
How to Earn Money with Your Application? Effective Monetization Strategies.
Paid Apps
In the premium model, users pay a set price to download the app. Although it was previously the most used, due to technological limitations of other models, its popularity has decreased. As of July 2023, only 8% of the apps in the App Store and 4% in Google Play are paid. Since most are free, paid apps must highlight their unique value to be competitive.
In-app purchases
In the in-app purchase (IAP) monetization model, users purchase additional content or services post-installation. This strategy, which can enrich the user experience, includes everything from updates in productivity apps to exclusive access in fitness apps or special items in games.
In-app advertising
In the in-app advertising model, users see third-party ads and the publisher makes money based on the cost of the ads. An example is rewarded video ads, where watching an entire ad grants benefits such as virtual currency or game progress. This method is common in the freemium model.
Free model
In the freemium model, users access the app for free, but premium features require payment. For example, Spotify allows free listening with ads, but offers subscriptions for an ad-free experience.
Subscription model
In the subscription model, users pay a regular fee, providing stable income to developers. It is ideal for apps of continuous value such as news or entertainment. Many offer free trials to attract subscribers, such as Audible, which lets you try out its audiobook service before subscribing.
Sponsorship model
In the sponsorship model, developers offer companies brand exposure within their app, ideal for apps with many users or in specific niches. Unlike traditional advertising, it does not require integration with ad networks and ads are usually more personalized, such as including a logo on the loading screen.
Our process
Creating an application involves several essential phases. Following these stages in a structured way ensures not only that the application is complete, but also that it is relevant and competitive in a digital market saturated with similar solutions.
Conceptualization of the Idea
This process involves clearly defining the central idea of the app and the functionalities that you want to include. It is crucial that this stage focuses on identifying market needs and how the application can uniquely meet them.
User Interface Design
Once the idea is defined, we proceed to the design of the user interface (UI). This step is vital to ensure an optimal user experience (UX). The design should be intuitive, attractive and easy to navigate.
Technical Development
For example, Swift is used for iOS Apps and Kotlin for Android Apps. This phase involves coding the app, integrating planned functionalities and optimizing performance on different devices.
Quality and Security Tests
Before its release, the application undergoes an exhaustive testing process. This step is crucial to ensure both the functionality and security of the app. Tests are carried out to identify and correct errors, validate usability and guarantee the protection of user data
Publishing in App Stores
Finally, once the application has passed all the previous stages satisfactorily, it is published. This includes uploading it to App stores such as Google Play for Android and Apple App Store for iOS.
Numerous companies have transformed their operations and experienced exponential growth thanks to our solutions. These success stories are testimony to our commitment and effectiveness.
